North Star At Home Based Business

I just got done giving three seminars on Social Media Marketing to home based small business pros and the over-riding comments I received were:

• I don’t have time
• I don’t know where to start
• I don’t know how to connect

If this sounds like you, I’ve got five simple things you can do today to get started in social media marketing and be effective to help grow your top home business.

1. Develop your plan. As with anything worthwhile in life, you’ve got to set goals, write them down, and really understand why they are Continue Reading »

Every good marketer has heard about the four P’s: Product, Place, Price and Promotion.

They are the foundation for all marketing strategies ever concocted by old-line marketers and is sure to work for your top home based business to help you make money from home. But what about today’s tech-savvy marketers?  The names have stayed the same, but the promotion techniques have surely differed. With just a few minor tweaks you can use these techniques for your work from home company promotions.

Promotions (think advertising) used to be done in various media platforms: newspaper, radio, TV, tradeshows, flyers, brochures – it was all Continue Reading »

Nothing is more valuable to a home based small business website than quality backlinks. Your top home business site will be able to get and keep a high search engine ranking as long as you have relevant backlinks that point to your site. The following link building strategies will help you to understand this important subject for you to make money from home.

But it’s important to make sure these links are from relevant blogs. For example, if the at home based business niche you’re targeting is centered around promoting the Sichuan Gourmet Framingham Restaurant, then that’s exactly what your blogs should be about.

Creating a social media profile on sites such as Facebook, Twitter and LinkedIn appears to be a promising, up and coming method of creating backlinks. Don’t miss this next big thing; social media is quickly becoming a prominent competitor in the market.

You can use social media profiles to insert your work from home company website’s link to widen your online presence. This is a smart way to Continue Reading »

One of the great challenges of blogging is to write sensible and engaging posts that you have found your targeted at home based business readers are interested in so that they will keep coming back for more. Of course it is presumptuous to expect that you will have prime quality original items all the time, but that doesn’t mean you shouldn’t try. 

Once you determine that blogging should be part of your work from home company promotion, you should set up a regular schedule to make sure you set aside the time to blog. I run a $1 Billion dollar firm, therefore after I determined I needed to regularly blog, I knew I required to work make sure it gets done as efficiently as possible. Check out our complete blueprint for Blogging for your top home based business with our AffiloJetpack Bonus package.

These 2 challenges can be solved with a very straightforward concept. Copy!

Ideas to make use of when copying are:

1. – Ascription. Give the credit along with the link to the original author. Never claim you wrote something if you indeed did not!

2. – Look for something you can  Continue Reading »

Amazingly enough, I still find home based business entrepreneurs who do not have websites! I speak with home based small business owners nearly every day, and I still find people who either don’t have a website at all, or do not have an effective website.

Some of these home biz owners don’t get why they need a website – they say,  ” I don’t really need a website!” And here’s what I tell them – “It’s not about YOU!”

It’s about your customers and your prospects. These days people want to know who they are doing business with. They want to know your top home business philosophy, your experience, what to expect. They want to know that you can take care of their needs. At the very least, all work from home companies and in fact, any business, should have a presence on the Internet if to do nothing more than establish the Continue Reading »

Just because you’re a home based small business owner, doesn’t mean you have to “look” small to your potential customers. With online marketing tools and techniques, coupled with some of the more cost effective offline marketing – your work from home company can look like a big enterprise while being able to act like a small nimble company. That means you are able to give great customer service and capture customer loyalty!

Here’s how:

1.  Advertise Like a Big Business: You still need to create brand loyalty and name recognition – even with your  home based small business. You can afford to do that through your web presence, your social media strategy and your blogging. Be sure to always include value in each of your posts, tweets, and Facebook messages – something that is interesting and relevant. Every once in awhile, also include Continue Reading »

Believe it or not, there are still some home based small business entrepreneurs who either don’t have a website, or have an outdated website that makes them look like they are still doing business in the last century. Make no mistake, if your top home business doesn’t have a website, that you are proud of, you are missing the best opportunity to grow your business.

Your work from home company website must be the heart of your marketing strategy. All of your marketing efforts should be pointed at your website. Notice I didn’t say some – I said ALL. The following diagram illustrates this principle.

Your website is the extension of you. It is open 24/7 365 and should be your best Continue Reading »

Yellow page ads – yawn! Newspaper ads – so ho hum! Relationship Marketing – now that sounds very interesting!

Are you tired of utilizing the same old off-line advertising strategy that your used for your at home based business for years? Do you wonder what all the “buzz” is about business home Internet marketing? Do you wish there was an easy way to understand what is going on online without having to get a degree in computer science?

Well, leveraging the Internet as part of your work from home company marketing strategy is actually pretty easy. It follows the same principles you’ve always followed: you get the right message, to the right market, using the right media.

Yellow pages and newspaper ads take the shotgun approach! You hope it’s designed well to attract people’s Continue Reading »

I talk to people everyday about their at home based business marketing strategies. Mostly I help home based small business owners, who don’t think of themselves as online businesses, develop a marketing plan that expands their work from home company promotional strategies to include online and social media as important components.

What I often hear is, “I don’t really need a website – and I for sure don’t need Twitter!” Well, I’ll save Twitter for another post, but here are 11.5 benefits of having a top home business website – even if your primary business is not online. And keep in mind that even if you’re a part time entrepreneur, just trying to earn extra money from home, all the benefits a full time business would realize from constructing an Continue Reading »

At home based business owners should be proud of the fact that 54% of the economy in the United States is fueled by their efforts. It seems that we are hearing so much these days about how the huge companies are getting bail-outs, are acting without integrity, are looking out only for themselves instead of their customers…it’s enough to make you mad!

But all those hard working small businesses, just like your own work from home company, just keep “pluggin” away. How? By hiring one person at a time which greatly contributes to getting America back to work. Compared to large corporations, who treat people as numbers, when a small business owner has to lay-off an employee, (whom they know by name), its like losing a member of the family.

Believe it or not, the “experts” are saying Continue Reading »