North Star At Home Based Business

Amazingly enough, I still find home based business entrepreneurs who do not have websites! I speak with home based small business owners nearly every day, and I still find people who either don’t have a website at all, or do not have an effective website.

Some of these home biz owners don’t get why they need a website – they say,  ” I don’t really need a website!” And here’s what I tell them – “It’s not about YOU!”

It’s about your customers and your prospects. These days people want to know who they are doing business with. They want to know your top home business philosophy, your experience, what to expect. They want to know that you can take care of their needs. At the very least, all work from home companies and in fact, any business, should have a presence on the Internet if to do nothing more than establish the Continue Reading »

I did not start my career as a top home based business professional. I started with a huge corporation. One of our major goals at that company was customer satisfaction. Everything we did, from communication, to training the sales teams, to training the customer service representatives was all in the name of customer satisfaction.

When I started my work from home company, I ran in to a little book by Jeffrey Gitomer entitled, “Customer Satisfaction is Worthless!” It was subtitled, “Customer Loyalty is Priceless!”

When your at home based business is providing a product or service to a customer, chances are she could get that same product or service somewhere else? Unless you have a distinctly unique product or service, there are other places your customer can go and get Continue Reading »

Whether your top home based business is online or offline, the point is to understand how critically important it is to keep your customers happy. If your successful in this endeavor, they will remain loyal and keep coming back over and over for your products and services. Research indicates that attracting a new customer is at least five times more costly than what it costs to retain the current customers you already have.

As Jeffrey Gitomer’s book proclaims “Customer Satisfaction is Worthless, Customer Loyalty is Priceless” — but what do most home based small business owners measure? Customer Satisfaction!

And why?

Just because a at home based business customer is satisfied, doesn’t mean she’s going to be loyal! Think about what Continue Reading »