North Star At Home Based Business

Often when I talk to at home based business professionals about social media, I have to say it is not uncommon for their eyes to glaze over – or worse, for them to stifle a yawn.

Home based small business entrepreneurs whom have not invested the time to examine the astounding advertising potential of social media are doing themselves a huge disservice. Maybe it’s because they have determined that social media is not a real marketing tool for businesses. Maybe they see young kids “tweeting” away and think that’s great, but have convinced themselves it is only for children.

But for top home based business professionals that have truly looked into the marketing potential of what we term the “big four, (Facebook, Twitter, LinkedIn, and YouTube), they now see their incredible reach and with it, their opportunity for earnestly boosting their work from home company fortunes!

But for business professionals that have truly looked into the marketing potential of what we call the “big four, (Facebook, Twitter, LinkedIn, and YouTube), they now realize their incredible reach and with it, their opportunity for seriously boosting their biz!

Here’s why – in March 2010, Facebook surpassed Google as the most visited site in the world with over 400M users and Twitter is close behind with 114M. Seeing these kinds of numbers, an entrepreneur should easily understand the enormous implications. People all over the world are finding it more beneficial for them to be on Facebook, than to be on Google.

Google is great, but it’s very impersonal, being mainly used only for search. The real ways of connecting with people on Google are extremely limited! What generates awe is the speed with which the “big four” have taken a seat alongside Google at the tech world’s grown-up table.

Once derided as peddlers of infantile missives, (“my latte is cold!”), the “big four” have revealed themselves as accurate barometers of mass culture. Today, if something isn’t mentioned in one of these social media platforms, did it happen? They have become the world’s water cooler. They’re a place where you can hear what millions are saying and feeling, unbiased and in the moment.

Now devotees range from CEOs of large corporations, (IBM, Coke, Dell, Apple, General Motors, Exxon, etc. etc.), to average Joes all chatting in the digital town square, and all with the power to influence just about anything. Think about the awesome potential of taking the lead in discussing the benefits of a new product or service your top home business just has just launched?

Even if you are a part-time professional just trying to earn extra money from home, you will see the marketing potential having the ability to showcase your company’s products and services with 500M people in the audience at your fingertips!

Marketing Sherpa, an online marketing analysis group, conducted a recent study of why people use social media? I’ve attached below the graph which is a synopsis of their survey.

Max Connectors are those people with over 500 social connections. If you think about your local chamber of commerce, Max Connectors would be those people who are the most tuned in, tapped in and successful of your immediate circle of business associates.

The Chart below answers the question “Why consumers friend or follow companies?” (Of course we now “like” instead of “follow” on Facebook.)

The vast majority of the “Hyper-Connected” or opinion leaders are there to do business and hey use social media to:

• Learn about new products, features, or services.

• Learn about company culture and to see if the business is one whom they will feel comfortable doing business with.

• Learn about any specials and/or sales available?

• Finally, and significantly less often, they use social media for entertainment.

It is easy to imagine that social media is fluff. Twitter with its 140 letter limit per tweet, Facebook with the pictures of your kids you might be better off not seeing, YouTube with arguably the largest vault of hilarious, and silly videos ever, but LinkedIn has always had its primary focus on business. These are also where a vast majority of people make their buying decisions!

That is not to say that people spend all that money online. But if you are not utilizing e-commerce, you could be missing out on a huge potential to add additional sales outside the four walls of your business? And if you are not involved in social media to promote your e-commerce efforts, it is likely your business is not as profitable as it could be.

So the bottom line is, social media is a tool to do business, and it should be a substantial part of your top home business marketing strategy!

If you want to learn how to get started, visit our sister site at North Star Online Marketing! Judi is a real ‘pro’ at this. She even teaches a Social Media class at Colorado Mountain College. Don’t get left behind!

This information could change your life TODAY!

Statistics say that most people miss at least one MAJOR opportunity every year. The fact is that if you took advantage of all the opportunities that you have missed, you’d be better off than you are now. 

Laying the right foundation to launch your top home based business is one of those opportunities! 

Our North Star At Home Based Business Success System will improve your life TODAY!  Click Here — RIGHT NOW  – to “ROCK” Your Work From Home Company!  We’ll show you how, step-by-step!