“Social Media Marketing 101: At Home Based Business Promotion Power!”
Every good marketer has heard about the four P’s: Product, Place, Price and Promotion.
They are the foundation for all marketing strategies ever concocted by old-line marketers and is sure to work for your top home based business to help you make money from home. But what about today’s tech-savvy marketers? The names have stayed the same, but the promotion techniques have surely differed. With just a few minor tweaks you can use these techniques for your work from home company promotions.
Promotions (think advertising) used to be done in various media platforms: newspaper, radio, TV, tradeshows, flyers, brochures – it was all outbound. Marketers sent their messages out to the marketplace in hopes the marketplace would respond. At home based business entrepreneurs can get priced out of the market pretty fast with these exorbit outbound advertising costs.
These days, savvy business home Internet marketing professionals are using social media to begin a dialogue with prospects, to create interest in their home based small business and their products and services to the extent that customers start seeking information about their top home business before the marketer even starts promoting.
It’s inbound marketing at its finest. When someone asks about a product or service before they are “pitched”, chance are they are ready to buy. It will work for huge companies and for entrepreneurs who are just trying to earn extra money from home.
Naturally all this assumes you’ve got a good product and/or service to go along with your great promotion.
Let’s take an example. Living in Colorado we know about two-wheeled human powered transportation! Bicyclists are everywhere with Colorado being a very bike friendly state. Lance Armstrong lives in Aspen, Colorado and we all know he loves biking. So when Lance decided he wanted to create a bike stage race in Colorado, it was incredibly well received!
For now, we’re calling it Tour de Lance and that is the product. It’s going to be a killer race through the amazing beauty of this state and of course, it is connected with Lance. It will bring thousands of people in to the state with money to spend on lodging, food, recreation, gas, etc. It will be a boon to the state economically, and riders all over the world will have a chance to compete with Lance.
So how is it to be promoted? It started with one tweet from Lance: “Denver! Join me & Gov Ritter @ the Capital 4 an exiting announcement Wed @ 10am. Bring ur bikes because we’re ALL going for a ride after..” Who could resist an offer to ride with Lance – much less the buzz about the announcement! One hundred forty characters on Twitter and ….
Thousands of people showed up, bikes in tow! The product – which takes place August 2011 – was launched with a bang. And the promotion will continue with tweets from Lance.
Admittedly, unless you have a following it will be difficult for you to create that kind of buzz instantly, but the point here is that it doesn’t take a lot of money to get that kind of following. It does take time and a well thought out strategy.
The power of social media is that it’s just that: Social. It allows marketers to connect with clients in a personal way and build loyalty by making their brand identity more open and accessible. All home based small business professionals can use the power of the social media networks to give their product that extra promotional umph that pushes its sales numbers into the black!
This is NOT A SILVER BULLET! Rather it is a reminder to get back to the basics of producing a product that resonates with your target market and choosing the right channels to effectively promote it.
If you’d like a true professional to assist in building your online marketing plan, go see Judi at our sister site, North Star Online Marketing.
Or if you’d like to tackle building an online marketing presence on your own but with the best entrepreneurial guidance available today, we would highly recommend you take a look at our partner Paul Evans, ‘Nicheology’ Program. For complete step-by-step solutions, we don’t know of any better!
For blogging and information on how you could truly make this a viable business check out our partner, David Risley’s “The Six Figure Blogger Blueprint”. Why not go to the best blogger in the business for the model that really works?
The Following Info Will Help You Create and Manage Your Home Biz TODAY!
Statistics say that most people miss at least one Major Opportunity every year. The fact is that if you took advantage of all the opportunities that you have missed, you’d be better off than you are now.
Laying the right foundation to launch your top home based business is one of those opportunities!
Our North Star At Home Based Business Resource Center will Help You Manage and Market Your Work From Home Company TODAY! Click Here: RIGHT NOW to See How We Can Help!
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Whenever you find an opportunity for you to make money on the Internet, it is an absolute must that this opportunity is rightly suited for you. How do you know if it is the right opportunity for you? First of all, it has to be something you can easily work with within your schedule. Second, it should be something that you can afford to capitalize on. Lastly, and above all, it should be something that is in line with your interests.
Internet traffic is just like people driving by your brick and mortar business. Social media marketing strategy is the latest empowering trends of social marketing channels for internet marketing. Recent studies prove that results from social media marketing are awesome and is worth all the efforts!
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